Notes from the actual work
Useful things, said plainly.
What actually makes a website earn its keep, why your SEO invoice reads like a riddle, and how to look established on a small budget. Written by the person who does the work, not a content team who has never opened your analytics.
- No jargon
- No lead magnets
- Read in five minutes
Latest
Your website looks lovely and brings in nothing. Here's why.
Pretty is not a strategy. Five reasons good-looking sites quietly fail, and the fixes that take an afternoon.
18 August 2026 · 5 min read
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Marketing · 5 min read
SEO for people who would rather be running their business
No dark magic, no monthly mystery invoice. The handful of things that genuinely move you up the page.
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Branding · 5 min read
Branding on a small budget without looking like everyone else
You do not need a rebrand. You need three decisions made properly and then kept.
Read itRather just ask me directly?
Send over the thing that's bugging you about your website. I'll give you a straight answer, free, whether or not we ever work together.
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