A safer place for kids to chat and belong.
PupChat is a messenger for kids, created to make digital conversations feel fun, familiar and safe. The app and website needed to earn parents' trust without making children feel like safety was a lecture.
Sector
Children's safe messaging
Year
2025
Timeline
9 weeks to first release
Headline result
8k members in 90 days
The early experience made children work too hard before they could start chatting, while the safety story parents needed was not clear enough. The product needed to feel simple for kids and reassuring for adults at the same time.
We cut onboarding to three clear taps, designed friendly messaging screens with age-appropriate language and made privacy and safety choices easy to understand. A reusable component kit kept every new screen consistent for the development team.
Eight thousand members joined in the first ninety days, and roughly two thirds posted in their first week. The experience stayed playful for children while giving families a clearer sense of how PupChat keeps conversations safe.
8k
Members in 90 days
3 taps
To join in
66%
Post in their first week
Paul Nugent
Founder, Sante Active
“Alina took a very messy brief and gave us a brand we're genuinely proud of. Bold work, zero faff, and she explained every decision without making us feel daft.”
