What was going wrong
The products needed a clearer structure and a more consistent identity across the store. Shoppers had to work too hard to understand what each product was for and how it fitted into their routine.
Back to selected work
Sante Active.
A clearer Shopify store for everyday wellbeing.
Sante Active is a Shopify store selling health and wellbeing products. The work brought the brand, product information and buying journey together in one clear, trustworthy shop.
BrandingE-commercePhotography
Sector
Health and wellbeing retail
Year
2024
Timeline
7 weeks, start to launch
Headline result
Clearer Shopify journey
What we did about it
We created a confident visual system, organised the range around useful customer questions and designed a responsive Shopify experience with clearer product details, stronger imagery and a simpler route to checkout.
Where it landed
The finished store gives Sante Active a credible home for its health and wellbeing range, with reusable sections that keep new products consistent as the shop grows.
Shopify
Store designed around the range
Mobile
Product browsing made effortless
Clear
Health information and buying path
What the client said.
Paul Nugent
Founder, Sante Active
“Alina took a very messy brief and gave us a brand we're genuinely proud of. Bold work, zero faff, and she explained every decision without making us feel daft.”
