What was going wrong
Insurance language can become dense very quickly. Services were difficult to compare, key reassurance was buried and the next step was not obvious enough for someone already making an important decision.
Back to selected work
Well Healthy.
Insurance explained like one human talking to another.
Well Healthy is an insurance broker. The website needed to make cover feel understandable and trustworthy while giving visitors a simple route from an initial question to a useful conversation.
Web designUXInsurance
Sector
Insurance brokerage
Year
2024
Timeline
5 weeks, start to launch
Headline result
Clearer insurance enquiries
What we did about it
We reorganised the website around the questions customers actually ask, simplified the language and designed clear paths for learning about cover, checking suitability and speaking to the brokerage team.
Where it landed
The result is a calmer, more credible digital presence that explains Well Healthy's role as an insurance broker and helps the right people make a confident enquiry.
Clear
Cover and service explanations
Calm
Reassuring customer experience
Direct
Path from question to enquiry
What the client said.
Paul Nugent
Founder, Sante Active
“Alina took a very messy brief and gave us a brand we're genuinely proud of. Bold work, zero faff, and she explained every decision without making us feel daft.”
